Photo: Zig Koch
Photo: Zig Koch

Who We Are

What motivates us  our
commitment  To nature

The Fundação Grupo Boticário (Boticário Group Foundation) was created in 1990 as one of the first private institutions dedicated to nature conservation in Brazil. Since then, our commitment has been kept perennial and steadfast.

We started our activities supporting initiatives by other institutions and became one of the main financers of environmental projects in the country. Over 27 years, we have supported 1,528 initiatives from 501 different institutions.

We operate in all of Brazil’s regions and​ we have developed our own actions as well. Through our Nature Preserves, we conserve over 11,000 hectares of both Atlantic Forest and Cerrado, the two most threatened biomes in the country.

We devise and execute initiatives such as Oásis (Oasis), a pioneer program of Payment for Environmental Services; the Estações Natureza (Estação Natureza Exhibits) and the Movimento Gastronomia Responsável (Gastronomia Responsável Movement), always seeking to mobilize society in favor of the conservationist cause. All this to show that the environment is not only an inspiration, but a reason for us to go on.

Our philosophy


To promote and undertake nature conservation actions.


Nature conservation becomes relevant to both society and public policies in Brazil.


  • Passion for evolution and challenges
  • Commitment with results
  • We are straightforward
  • We value people and relationships