Chairman of the Board of Directors at the Boticário Group and of the Board of Trustees at the Boticário Group. In 1977, he founded O Boticário, a small apothecary pharmacy in downtown Curitiba. The business was a pioneer in adopting, in the 1980s, the franchising system. Currently, the Boticário Group counts on four business units (O Boticário, Eudora, quem disse, berenice?, and The Beauty Box), with 3,755 stores in Brazil, and is present in seven other countries, and owns Brazil’s largest franchise chain considering all business and the largest in the world in the perfume and cosmetics business. In 1990, with his entrepreneurial vision and his concern with the environment and the quality of life of people, Miguel Krigsner created the Boticário Group Foundation for Nature Protection.