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Araracanga. Photo: Haroldo Palo Jr.


11 ago 2019

How communication can engage society in ocean preservation is the topic of unprecedented event in Brazil

Ocean Connection will approach topics that relate to marine life, the relation between oceans and our daily lives, and the essential role of communication in raising the awareness of communities. The event will be held on September 3, in Rio de Janeiro

The relationship between oceans and society and how communication can engage people so they understand that connection and then protect marine ecosystems will be the hot wires for Ocean Connection, the first communication event for the Ocean Decade. Open to the public and with free admission, the workshop will be held on September 3, at the Museum of Tomorrow, in Rio de Janeiro.

Aimed toward communicators, influencers, academicians, researchers and society in general, the event aims to raise awareness and engage people on the importance of the seas and bringing the topic to fore, since the period from 2021-2030 was declared by the United Nations (UN) as the Decade of Oceanic Science for Sustainable Development, or simply Ocean Decade.

Registrations are open and may be completed on the Museum of Tomorrow website, at []. Limited availability. The Ocean Connection is promoted jointly by the Boticário Group Foundation for Nature Protection, the Intergovernmental Oceanographic Commission (COI) of UNESCO, UNESCO in Brazil and the Museum of Tomorrow.

With a dynamic format, the workshop will include a table talk, an idea brunch, and success cases in speed talks to demonstrate the impact of the ocean on topics such as entrepreneurship, innovation, sports and entertainment. Already confirmed speakers in the programme include sailors Isabel Swan and Lars Grael; UNESCO Goodwill Ambassador Oskar Metsavaht; economist Vilfredo Schurmann; actor Mateus Solano; actress and host Maria Paula Fidalgo; journalists Sônia Bridi, Paulina Chamorro and Paula Saldanha; and surfer and entrepreneur Rico de Souza.

“The oceans are part of our daily lives and are extremely important to the economy, science, wellbeing, environment, and health of the population. When we understand that all those activities are related to the seas, we understand the importance of mobilizing to protect and conserve marine ecosystems. In that process, communicators and influencers are strategic actors,” said Malu Nunes, CEO of the Boticário Group Foundation.

For the Director and Representative of UNESCO in Brazil, Marlova Jovchelovitch Noleto, “the event opens the activities for the Decade of Oceanic Science for Sustainable Development, which aims to expand international cooperation and promote ocean preservation and the management of natural resources. This topic is essential for the sustainability of the planet and is always relevant to Brazil, a country with nearly 7500 kilometers of coastline.”